Enhancing sales and improving customer experience is crucial for any e-commerce business. One effective strategy to achieve this is by adding related products to your Shopify store. Shopify-related products are items that complement or enhance the products your customers are viewing or purchasing, thereby encouraging additional purchases and increasing your average order value.
In this article, we will explore the benefits of adding related products to your Shopify store and provide a detailed guide on how to do it using themes, custom sections, and apps.
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What are Shopify Related Products?
Shopify-related products are items that complement or enhance the product a customer is currently viewing. These suggestions aim to encourage additional purchases by showing customers items that are relevant to their current selection. For instance, if a customer is looking at a pair of shoes, the related products might include shoe care products, socks, or accessories that match the customer’s style.
Importance of Related Products in E-commerce
Shopify-related products play a crucial role in the e-commerce ecosystem for several reasons:
- Increases Sales: Recommending additional products can lead to more items being added to the cart, thus increasing overall sales.
- Improves Customer Experience: Helping customers find items they might need but didn’t initially consider enhances their shopping experience and satisfaction.
- Boosts Average Order Value: By encouraging customers to purchase complementary items, you can increase the average order value per transaction.
- Encourages Repeat Purchases: Satisfied customers who find what they need are more likely to return to your store for future purchases.
Supporting Statistics
- Increased Revenue: According to Barilliance, product recommendations can account for up to 31% of e-commerce site revenues.
- Higher Conversion Rates: Displaying related product recommendations can increase conversion rates by up to 550%.
Examples of Related Products
- Fashion Store: A customer viewing a dress might see suggestions for matching shoes, bags, or jewelry.
- Electronics Store: A customer looking at a smartphone might see related products like cases, screen protectors, or headphones.
- Home Goods Store: A customer shopping for a sofa might see recommendations for throw pillows, coffee tables, or rugs.
By effectively utilizing Shopify related products, you can create a more engaging and profitable shopping experience for your customers.
Benefits of Adding Related Products on Shopify
Implementing Shopify-related products in your store can provide numerous benefits:
- Increased Sales and Average Order Value: By suggesting complementary products, you can encourage customers to purchase more items, thereby increasing your store’s sales and average order value.
- Improved Customer Experience: Shopify adds related products to help customers find items that match their interests and needs, making their shopping experience more enjoyable.
- Better Conversion Rates: Displaying related products on the product page can reduce the number of clicks a customer needs to make to find what they’re interested in, improving conversion rates.
- Cross-Selling Opportunities: Related products provide an opportunity for cross-selling. By displaying products from different categories that relate to the original purchase, you can introduce customers to new products they may not have considered.
Methods to Add Shopify-Related Products
Adding related products to your Shopify store can significantly enhance your customer experience and boost sales. Here are three main methods to implement related products on Shopify:
Using Shopify Themes with Built-In Features
Some Shopify themes come with built-in features for displaying related products. This method is straightforward and doesn’t require coding skills.
Steps:
- Access the Shopify Admin Panel: Go to your Shopify admin panel and select Online Store.
- Select Themes: Choose Themes and then click Customize.
- Customize the Product Page: In the customization window, select the product page where you want to add related products.
- Add Related Products Section: Select the Add section button and choose the Related Products section.
- Customize the Layout: Choose the layout and set the number of related products to display.
- Save Changes: Customize the appearance and save the changes.
Pros:
- Easy to implement.
- No coding required.
- Integrated seamlessly with your store’s theme.
Cons:
- Limited customization options depending on the theme.
- May not be available in all themes.
Building Custom Sections for Related Products
If your Shopify theme doesn’t have built-in related product features, or if you prefer more control over the customization, you can build your sections.
Steps:
- Access Theme Code: Go to Shopify admin, and select Online Store > Themes.
- Edit Code: In the Actions drop-down menu, click Edit code.
- Edit Product Template: In the Templates folder, select the product.liquid file.
- Add Custom Code: Add the appropriate code for displaying related products (available on GitHub or similar resources).
Example code snippet:
liquid
Copy code
{% section ‘related-products’ %}
- Save and Customize: Save and customize the section as needed.
Pros:
- Full control over customization.
- Tailored to fit your specific requirements.
Cons:
- Requires coding skills.
- More time-consuming to set up.
Using Shopify Apps for Product Recommendations
Using third-party apps for product recommendations on Shopify can greatly enhance your store’s functionality and improve the shopping experience for your customers. Here are some popular and highly recommended Shopify apps for product recommendations:
- Selleasy – Product Add-ons: Selleasy is designed to simplify the process of adding related products and upsell offers to your Shopify store. It offers a range of features to boost your sales by recommending products that complement what your customers are already buying.
- Also Bought – Cross Sell: Also Bought is inspired by Amazon’s product recommendation engine. It analyzes customer behaviour to suggest products that are frequently bought together, enhancing the cross-selling potential of your store.
- Frequently Bought Together: Frequently Bought Together provides a powerful recommendation engine that suggests products commonly purchased together. This app helps increase the average order value by bundling products.
- LimeSpot Personalizer: LimeSpot Personalizer uses advanced machine learning algorithms to provide highly personalized product recommendations. It supports various recommendation types and integrates seamlessly with your store.
- Recom.ai – Upsell & Cross-Sell: Recom.ai is a versatile app that offers upsell and cross-sell recommendations. It uses machine learning to provide intelligent product suggestions that can help increase sales.
Steps:
- Install a Product Recommendation App: Install a product recommendation app from the Shopify app store.
- Example: Selleasy
- Configure App Settings: Configure the app settings to select main and related products.
- Customize Display: Customize the display style and placement of related products.
- Enable and Save: Enable and save the settings.
Pros:
- Easy to set up and use.
- Advanced features and customization options.
- No coding required.
Cons:
- May incur additional costs.
- Dependence on third-party software.
Tips for Maximizing the Effectiveness of Related Products
To make the most out of your related product strategy, consider the following tips:
- Choose the Right Products: Ensure the products you recommend are genuinely related or complementary to the main product.
- Limit the Number of Related Products: Displaying too many related products can overwhelm customers. Aim to show no more than four related products.
- Use Personalization Techniques: Personalize product recommendations based on purchase history, browsing behaviour, and demographics to make them more relevant.
- Customize the Placement: Experiment with different placements of related products on the product page to see what works best.
- Test and Optimize: Regularly test and optimize your related product strategy to ensure the best results. Use A/B testing to compare different setups.
- High-Quality Images: Use high-quality images that show the product from different angles to help customers make informed decisions.
Conclusion
Adding Shopify-related products is a powerful way to increase sales and improve the shopping experience for your customers. By using the methods and tips outlined in this article, you can effectively implement related product strategies in your Shopify store. Whether you choose to use built-in features, custom sections, or third-party apps, the key is to continuously test and optimize to achieve the best results.
Note: Also read our latest blogs for in-depth insights on related topics: Shopify Meta Description, How to Organize Products on Shopify, How to Add Collections on Shopify, How to Add Social Media to Shopify, Shopify Blog Template, Shopify Import Products
Frequently Asked Questions(FAQs)
Can I customize the appearance of related product sections on Shopify?
Yes, you can customize the appearance of related product sections on Shopify. You can use built-in options provided by your theme, custom CSS, or third-party apps to change the layout, design, and number of products displayed.
How many related products should I display on my Shopify store?
It’s best to display no more than four related products. Showing too many items can overwhelm customers, while a limited selection encourages focused and relevant choices.
Are there any recommended apps for adding related products on Shopify?
Yes, some popular apps include Selleasy, Also Bought, Frequently Bought Together, Wiser, and Recom.ai. These apps offer various features to enhance product recommendations and increase sales.
Do I need coding skills to add related products on Shopify?
Not necessarily. While building custom sections may require coding skills, using Shopify themes with built-in features or third-party apps allows you to add related products without any coding knowledge.
How do related products improve my store’s sales?
Related products encourage customers to purchase additional items by showing complementary or relevant products. This increases the average order value, boosts sales, and enhances the overall shopping experience.
