How to Add Social Media to Shopify: A Step-by-Step Guide

In today’s digital age, social media is a powerful tool for eCommerce. Integrating social media into your Shopify store can significantly boost your brand’s visibility, enhance customer engagement, and drive more traffic to your site. This post will guide you through the essential steps to seamlessly add social media to your Shopify store.

Social media integration offers numerous benefits, including improved brand visibility, higher search rankings, and increased website traffic. Whether you’re a beginner or looking to enhance your existing setup, our step-by-step guide will make the process straightforward and effective. Let’s explore why social media is crucial for your Shopify store and how you can leverage it to your advantage.

Note: Explore our premier eCommerce SEO services tailored to elevate your online store’s visibility and drive sales.

Why Add Social Media to Shopify?

Improve Brand Visibility and Awareness: Social media platforms allow you to reach a broader audience and build brand recognition. Customers are more likely to share and engage with your content, expanding your reach organically.
Boost Brand Exposure: By enabling social share buttons, your content can be spread by users, increasing your brand’s exposure and attracting potential customers who might not have discovered your store otherwise.
Enhance Search Rankings: Search engines consider social signals when ranking websites. By integrating social media, you can improve your search engine rankings, making your store more visible to potential customers.
Generate Website Traffic: Social media is a powerful driver of traffic to your website. When customers share your products or content, it attracts more visitors to your store, potentially increasing sales.

Step-by-Step Guide to Adding Social Media Links to Shopify

Integrating social media links into your Shopify store can enhance your online presence and drive traffic. Follow these simple steps to add social media links to your Shopify store:

Step 1: Log in to Shopify

Log in to your Shopify account using your unique login credentials. This will take you to the Shopify admin dashboard where you can manage your store settings.

Step 2: Go to Online Store > Themes

Navigate to the Online Store section on the left-hand side of the dashboard.
Click on Themes to view all your current and published themes.

Step 3: Customize the Current Theme

Locate your current theme on the Themes page.
Click the Customize button next to the theme you want to edit. This will open the theme editor.

Step 4: Click Theme Settings > Social Media

In the theme editor, look for the Theme Settings option, usually found in the left-hand sidebar.
Click on Theme Settings and then select the Social Media tab.

Step 5: Add Social Accounts

In the Social Media tab, you will see fields for various social media accounts.
Copy and paste the URLs of your social media profiles into the corresponding fields. Make sure to double-check the URLs to ensure they are correct.

Step 6: Click Save

After entering all the social media links, click the Save button at the top or bottom of the editor to apply the changes to your store.

How to Add Social Media Icons to Shopify

Step 1: Enable Social Media Icons in the Footer

Access the Theme Editor: From your Shopify admin dashboard, navigate to Online Store > Themes, and click Customize on your active theme.
Go to Footer Section: In the theme editor, select Sections from the left-hand sidebar and click on Footer.
Enable Social Media Icons: Check the box labelled Show social media icons. This will display the social media icons in the footer of your website.
Save Changes: Click the Save button at the top right corner to apply the changes.

Step 2: Using the Debut Theme

Navigate to Themes: Go to Online Store > Themes and click Customize next to the Debut theme.
Access the Announcement Section: In the theme editor, click on the Announcement bar or Add section if the announcement bar is not already present.
Enable Icons: Within the Announcement bar settings, check the box for Show social media icons.
Save Changes: Click Save to ensure the icons are displayed.

How to Add Social Sharing Images to Shopify

Step 1: Click Online Store > Preferences

Access Preferences: From the Shopify admin dashboard, navigate to Online Store > Preferences.

Step 2: Scroll Down to Social Sharing Image

Locate Social Sharing Image: Scroll down to find the Social Sharing Image section.

Step 3: Click Add Image

Upload Image: Click the Add Image button to upload an image that will be used when your store’s link is shared on social media platforms.

Step 4: Preview Images

Preview: After uploading, you can preview the image to ensure it displays correctly. This image should be relevant and visually appealing to encourage clicks.

Best Social Media Share Button Apps for Shopify

Elfsight Social Share Buttons

Features: Supports up to 40 social networks, customizable button layouts (inline or floating), and broad button designs for seamless integration.

Pricing: $3.99/month with a 7-day free trial.

Benefits: Attract more visitors, increase traffic, and enhance SEO results by enabling seamless one-click sharing.

ShareThis Share Buttons

Features: Anchored sidebar buttons that scroll with the page, customizable alignment, size, colour, and style.

Pricing: Free plan available.

Benefits: Simple to add to product pages and blog articles, promoting organic content reach on social platforms.

Keep & Share Your Cart

Features: Allows customers to share their cart contents on social media platforms like WhatsApp, Twitter, and Facebook.

Pricing: $4.99/month with a 30-day free trial.

Benefits: Select social sharing buttons, configure widget position on the cart page, fully customizable and compatible with all themes.

Floatify – CTA and Social Buttons

Features: Offers a variety of button types, customizable button locations, and attractive designs.

Pricing: Free plan is available, with a premium option at $4.99/month.

Benefits: Enhances the appearance and experience of your store, increases product sales, and offers high-quality features.

Integrating Social Media Feeds with Shopify

Using the Socialwidget App

Step 1: Install Socialwidget

Find Socialwidget: Go to the Shopify App Store and search for Socialwidget.
Add App: Click the Add app to install it on your Shopify store.

Step 2: Set Up a Social widget

Choose a Plan: Select a free plan to get started, which allows you to test the app’s features.
Connect Accounts: Connect your Instagram or TikTok account by following the prompts in the app. You may need to authorize the connection.

Step 3: Customize the Feed

Widget Template: Choose a widget template that fits your store’s design.
Display Options: Select where you want the social media feed to appear (e.g., homepage, product pages).
Create Widget: Click Create the first widget to generate the feed.

Step 4: Customize and Install Widget

Gallery Selection: Choose the gallery of images or videos you want to display.
Widget Settings: Customize the widget’s appearance and behaviour.
Install Widget: Follow the instructions to embed the widget on your Shopify store.
Save Changes: Click Save to apply the changes.

Other Recommended Apps

Instafeed

Features: Displays Instagram posts directly on your Shopify store, customizable layouts.
Benefits: Keep your content fresh and engaging by showcasing the latest Instagram posts.

Social Feed

Features: Integrates various social media feeds (Facebook, Twitter, Instagram) into one display.
Benefits: Provides a comprehensive view of your social media activity, enhancing engagement.

Conclusion

Integrating social media with your Shopify store is crucial for enhancing brand visibility, driving traffic, and boosting sales. By following this comprehensive guide, you can seamlessly add social media links, icons, and feeds to your Shopify store. These integrations will help you engage with your audience more effectively, showcase your products, and build a stronger online presence. Start leveraging the power of social media today to elevate your eCommerce business and reach new heights. Remember, consistent updates and engaging content are key to maintaining a vibrant social media presence. Don’t forget to explore additional resources for further optimization tips and strategies.

Note: Also read our latest blogs for in-depth insights on related topics: Shopify for Photographers, Shopify Product Page Template, How to Be Successful on Shopify, Product Type Shopify, Shopify Image Optimization, Shopify Subdomain