Black Friday Cyber Monday (BFCM) is one of the biggest shopping events of the year, celebrated globally by both consumers and retailers. Taking place over a long weekend, BFCM starts with Black Friday, which is the day after Thanksgiving in the United States, and extends through Cyber Monday, the following Monday. This period marks the official kick-off of the holiday shopping season, with retailers offering significant discounts, special promotions, and limited-time deals on a wide range of products.
History of Black Friday Cyber Monday (BFCM)
Black Friday has roots dating back to the 1960s in the U.S. when retailers began offering post-Thanksgiving sales to clear out old inventory and make room for new stock. Over time, this day evolved into a shopping frenzy, with massive crowds flocking to stores in search of discounts. Cyber Monday was introduced in 2005 as the online counterpart to Black Friday, giving e-commerce businesses the opportunity to offer their own deals. Together, these days create BFCM, which now spans both in-store and online shopping, with increasing focus on online sales each year.
The Importance of Black Friday Cyber Monday (BFCM) for Retailers
For businesses, Black Friday Cyber Monday (BFCM) is one of the most profitable times of the year. Many companies prepare months in advance to launch their best deals, knowing that shoppers are on the lookout for bargains. It’s not uncommon for brands to generate a large portion of their annual revenue during this weekend alone. Retailers often use BFCM as an opportunity to attract new customers, build brand awareness, and move inventory quickly.
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Frequently Asked Questions
Q1. When is Black Friday Cyber Monday (BFCM)?
A1: Black Friday is the day after Thanksgiving (in the U.S.), and Cyber Monday follows the subsequent Monday. BFCM usually falls in late November.
Q2. Do all retailers participate in BFCM?
A2: Most major retailers, both in-store and online, participate in BFCM with discounts and promotions, but participation can vary by region and brand.
Q3. Is it better to shop on Black Friday or Cyber Monday?
A3: Black Friday often features in-store and online deals, while Cyber Monday focuses on online sales. The best day depends on the type of deals you’re looking for and how you prefer to shop.
Q4. Are Black Friday Cyber Monday (BFCM) deals available internationally?
A4: Yes, while BFCM started in the U.S., many international retailers now offer similar deals during this period.
Q5. How can I prepare for Black Friday Cyber Monday (BFCM)?
A5: To make the most of BFCM, plan your purchases in advance, create a budget, and monitor deals from your favourite retailers to ensure you get the best prices.
