Navigating the complex landscape of BigCommerce pricing is essential for e-commerce business owners aiming to scale effectively. This comprehensive guide delves into every aspect of BigCommerce’s pricing plans, including the primary features, additional costs, and comparisons with competing platforms, such as Shopify. By understanding these details, you’ll be better positioned to choose the most suitable plan that aligns with your budget and business objectives.
BigCommerce pricing is structured to serve a wide range of businesses, from startups to large enterprises, providing scalability without imposing transaction fees. This guide ensures you’re well-informed about which plan suits your operational needs, making it easier to decide based on your current revenue and future goals.
What is BigCommerce?
BigCommerce is a robust Open SaaS e-commerce platform that empowers merchants to create, customize, and scale their online stores. Since its founding in 2009, BigCommerce has become a preferred choice for thousands of merchants across more than 150 countries due to its comprehensive suite of features. This platform is designed for businesses that value flexibility, scalability, and advanced tools without the need for extensive coding knowledge.
Key Features of BigCommerce:
- Coding-Free Website Setup: Entrepreneurs without technical backgrounds can build and manage stores seamlessly.
- Integrated Sales Channels: Connect with major platforms like Amazon, eBay, Facebook, and Instagram for a unified sales strategy.
- Responsive Themes: Choose from mobile-friendly, professional templates that cater to various industries.
- 24/7 Customer Support: Reliable assistance through phone, chat, and email to ensure uninterrupted operations.
- Advanced Security: Built-in SSL certificates and comprehensive security measures to protect data and build customer trust.
The platform’s design flexibility, paired with its wide range of features, makes it ideal for businesses that aim to operate efficiently while focusing on growth and customer engagement.
BigCommerce Pricing Plans Explained
BigCommerce pricing is divided into four primary plans: Standard, Plus, Pro, and Enterprise. Each plan comes with distinct features that cater to different stages of business growth. Below, we break down what each plan offers and its associated costs.
1. Standard Plan
- Price: $39/month, or $29/month if billed annually (saving up to $120 annually).
- Ideal For: Small businesses or startups with an annual revenue of up to $50,000.
- Key Features:
- No transaction fees, allowing you to retain more of your profits.
- Unlimited Products: Sell as many items as needed without restrictions.
- File Storage & Bandwidth: Accommodates heavy traffic without performance dips.
- Mobile-Responsive Design: Ensures seamless shopping experiences on any device.
- Real-Time Shipping Quotes: Integrates with major carriers for accurate delivery cost estimates.
- Professional Reporting: Access basic analytics to monitor store performance and growth.
2. Plus Plan
- Price: $79/month ($105 if billed monthly), saving around 25% with annual billing.
- Ideal For: Businesses generating up to $180,000 annually and ready to scale operations.
- Enhanced Features:
- Customer Grouping and Segmentation: Create targeted marketing campaigns based on buyer behavior.
- Abandoned Cart Saver: Recover lost sales by automatically reaching out to customers who leave items in their cart.
- Stored Credit Cards: Streamlines the checkout process for returning customers.
- Persistent Cart: Ensures customers can return to their cart across multiple devices for a smooth purchasing process.
3. Pro Plan
- Price: $299/month, or $399 if billed monthly.
- Ideal For: Established businesses with annual sales up to $400,000.
- Key Features:
- Google Customer Reviews Integration: Collect and showcase customer feedback to boost credibility and click-through rates.
- Product Filtering: Advanced search and filter options to improve the user experience.
- Custom Product Search: Tailor search capabilities to your product catalog for better navigation.
- Advanced Analytics: Integration with tools like Google BigQuery for deeper insights and data-driven decision-making.
4. Enterprise Plan
- Price: Custom pricing based on specific business needs and requirements.
- Ideal For: Large-scale businesses and enterprises that need tailored solutions for complex operations.
- Comprehensive Features:
- B2B Custom Price Lists: Configure tailored pricing structures for different customer segments.
- Unlimited API Calls: Perfect for integrating with external systems and tools for expanded functionality.
- Priority Support and Customer Success Management: Access dedicated account managers for strategic guidance and support.
- Enhanced Multi-Storefront Capabilities: Manage multiple storefronts under one account, each customizable with unique designs and inventory.
Comparing BigCommerce Plans
Below is a detailed comparison table to help you better understand the BigCommerce pricing plans and their features:
| Feature | Standard | Plus | Pro | Enterprise |
| Monthly Cost | $39 ($29 annually) | $79 ($105 monthly) | $299 ($399 monthly) | Custom |
| Transaction Fees | 0% | 0% | 0% | 0% |
| Product Limit | Unlimited | Unlimited | Unlimited | Unlimited |
| Staff Accounts | Unlimited | Unlimited | Unlimited | Unlimited |
| Customer Groups | No | Yes | Yes | Yes |
| Abandoned Cart Recovery | No | Yes | Yes | Yes |
| Product Filtering | No | No | Yes | Yes |
| Google Reviews | No | No | Yes | Yes |
Additional Costs to Consider
In addition to base BigCommerce pricing, various ancillary expenses can impact your overall budget:
1. Domain Registration
- Cost: $10–$20/year
- Details: Choose between purchasing directly through BigCommerce or from third-party providers like GoDaddy or Namecheap.
2. Themes
- Range: Free to $399
- Details: BigCommerce offers around 15 free themes and more than 130 premium options. Consider industry-specific themes to align with your store’s brand image.
3. Apps and Integrations
- Range: $0 to $100+/month
- Details: While BigCommerce comes with built-in features, some businesses might require additional apps for marketing, SEO, and analytics.
4. SSL Certificates
- Cost: Free to $150/year
- Details: While basic SSL is included, enhanced security options might incur extra costs, depending on your business needs.
5. Design and Customization
- Cost: $0 to $2,000+ (one-time or ongoing)
- Details: Customizing your store’s design may require professional developers or specialized design services for a unique look.
BigCommerce vs. Shopify: A Cost Comparison
Comparing BigCommerce pricing with Shopify can help identify the best platform for your e-commerce needs. Here’s a detailed comparison:
| Category | BigCommerce | Shopify |
| Entry-Level Plan | $39/month | $39/month |
| Mid-Tier Plan | $79/month | $105/month |
| Enterprise Plan | Custom | $399/month |
| Transaction Fees | 0% | 0.5–2.0% (unless using Shopify Payments) |
| Sales Limits | Up to $400,000 annually | No limits |
| Domain Registration | $10–$20/year | $14/year |
| SSL Certificates | $0–$150/year | Included |
| Apps & Integrations | $0–$100+/month | $0–$200+/month |
While Shopify offers flexibility and extensive app support, BigCommerce pricing is often more cost-effective due to its lack of transaction fees and built-in features.
Conclusion
Selecting the right BigCommerce pricing plan is vital for your business’s success and growth. Whether you’re just launching or scaling up to enterprise-level operations, understanding these plans and their associated costs can help you make the most strategic decision. Take advantage of the 15-day free trial to explore how BigCommerce aligns with your business goals and budget.
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Frequently Asked Questions
Q1. What is the best BigCommerce plan for beginners?
A1: The Standard plan is ideal for new or small businesses starting out.
Q2. Do BigCommerce plans include transaction fees?
A2: No, all BigCommerce pricing plans come without transaction fees, unlike many competitors.
Q3. What is the most popular BigCommerce plan?
A3: The Plus plan is widely popular as it offers advanced features like abandoned cart recovery at a reasonable price.
Q4. Are there any hidden costs in BigCommerce pricing?
A4: Hidden costs may include domain registration, premium themes, and third-party apps.
Q5. How does BigCommerce compare to Shopify in terms of pricing?
A5: BigCommerce tends to be more cost-effective due to the absence of transaction fees and higher value in lower-tier plans.
Q6. What happens if I exceed my annual sales limit?
A6: You will need to upgrade to the next plan tier that matches your revenue.
Q7. Are there free themes available on BigCommerce?
A7: Yes, BigCommerce provides several free themes, though many businesses opt for premium themes for more customization.
Q8. Can I get custom pricing for BigCommerce Enterprise?
A8: Yes, the Enterprise plan is tailored based on specific business requirements and offers more flexibility and support.
