In the realm of online advertising, “Cost Per Click” (CPC) is a pivotal metric that measures the amount an advertiser pays each time a user clicks on their ad.
What is Cost Per Click (CPC)?
Cost Per Click represents the actual cost incurred by an advertiser when a user clicks on their online advertisement. It is a fundamental metric in pay-per-click (PPC) advertising models, providing insight into the effectiveness of a campaign by assessing the expense associated with driving user engagement.
Optimizing Ad Campaigns
Understanding and managing CPC is essential for advertisers looking to optimize their online campaigns. By strategically controlling CPC, businesses can maximize the efficiency of their advertising budget. Ensuring that each click contributes to achieving campaign objectives.
Related Resources
- Conversion Rates: Understand the significance of Conversion Rates at the Glossary page.
- Conversion Tracking: Delve into the role of Conversion Tracking at the Glossary page.
- Core Web Vitals: Explore the concept of Core Web Vitals at the Glossary page.
- Cost Per Acquisition: Understand the significance of Cost Per Acquisition at the Glossary page.
