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Reshaping Growth for an E-commerce Grocery Store: 13x Traffic and 2x Conversion Transformation
65%
MoM decrease in CAC
2960%
WoW increase in app installs from Google UAC
84%
Organic website traffic
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Objective :
The main aim of our engagement was to revitalize the website’s performance by attracting more qualified visitors and improving the conversion rate.
Challenges :
Our client faced significant challenges:
- Fierce Competition: High competition in the industry made it challenging to rank for keywords.
- Low Conversion: With a meager 1% conversion rate, the website needed a conversion overhaul.
Service provided :
Our comprehensive approach included a combination of Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) strategies
Execution/ Approach:
- Fresh Keywords: We embarked on a thorough keyword research journey to identify untapped opportunities.
- Technical Audit: While conducting a detailed audit, we discovered minor technical improvements.
- Strategic Keywords: To reduce competition, we created new keyword buckets for 15 specific categories, constructing cluster pages.
- Website Enhancement: By optimizing the homepage menus, product descriptions, and on-page content, we aimed to improve the overall user experience.
- CRO Boost: Heatmap analysis led to the optimization of Call to Actions (CTAs) for enhanced user engagement.
Result :
In just 60 days, our efforts delivered substantial results:
- Keyword Surge: The number of organic keywords grew from 249 to a robust 900.
- Traffic Explosion: The website experienced a remarkable 13-fold increase in traffic.
- Conversion Enhancement: Conversion Rate Optimization improved by a significant 2.5 times, translating into higher sales and revenue.
Company
Our client operates an e-commerce Grocery Store in a highly competitive industry, striving to increase relevant website traffic and boost conversion rates.
Industry
SaaS, Information Technology
